Ziggo case study - Netherlands

"We had an idea of manually personalizing an asset for ten people. Then the Twitter team at BrandDeli suggested to automate it with the power of the Blue Robot software and we were able to scale it to over a thousand people. Meaning the impact on our brand is 100x bigger!"

Stefan Bothoff
Media Manager Social

Game of Thrones case study using text and image overlay on Twitter

Case Study: Chat Bot

This campaign ran in The Netherlands
Ziggo created excitement through the use of Blue Robot’s Text Overlay experience, driving conversation on Twitter around the launch of Game of Thrones Season 7.

A Retweet generated a personal reply with the user's @handle embedded into a map of Westeros.

Key Stats

  • 40k Engagements
  • 4.5k # Mentions
  • 262% Earned Media

Chat Bot

This campaign made use of our Text Overlay experience. Our text overlay experience allows any text to be overlaid on an image, delivering a personalized response to a user.