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Jeanine Ferreira
Portfolio Manager: Digital Marketing Brand & Communications


Case Study: Tweet to Unlock

This campaign ran in South Africa
View Twitter's Case Study Here
Users were encouraged to participate in @Vodacom’s #HappyDays campaign by Retweeting to enter. The prize winners were determined by randomly selected numbers.

Blue Robot automatically announced the winners as soon as the predetermined RT numbers were reached. Sending a confirmation Tweet which included a website card to their prize.

Key Stats

  • 634% earned media
  • 43,326 mentions of #HappyDays

Tweet to Unlock

This campaign made use of our Tweet to Unlock experience, which was configured to auto respond at intervals with prizes.