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“I really value pitching and working with Blue Robot because they’re full of enthusiasm and energy, and never shirk a challenge. We recently used their photo mosaic technology in a UGC-led campaign for Gordon Ramsay Group. The innovative Twitter activation reached over 3 million people and increased website traffic by 18%. I’m looking forward to road-testing their next innovation!”

Huw Paisley
Business Director
Positive

Case Study: Gordon Ramsay Photo Mosaic


This campaign ran in the United Kingdom
Gordon Ramsay Restaurant Group built excitement through the use of Blue Robot’s Photo Mosaic Experience, driving conversation on Twitter about truffle season.

Key Stats

  • 67k engagements
  • Ave time exploring mosaic of 3:14 minutes
  • 783% earned media
  • 3 Million - total audience reached
  • 10.25% engagement rate

Interactive Photo Mosaic

This campaign made use of our Interactive Photo Mosaic experience, which listens to conversations against a specific #hashtag and captures all related posts across Twitter and Instagram.